Latifa Naturals is named after my Late beautiful daughter, Latifa, who had the softest skin and the biggest smile, even on her toughest days. When she went through Chemotherapy treatment and Bone Marrow transplant her skin became very sensitive, and I knew I had to make something safe, soothing, and natural — and nurses would often ask what I was using.

That love turned into a purpose.

But I didn’t walk this journey alone. My husband has been by my side through every late night, every tear, and every small win. From gently moisturizing Latifa’s skin to helping me bottle products and prepare orders, his presence has been a quiet pillar of strength — and his love is deeply woven into this brand.