Inspired by Love. Backed by Science. Made for Little Ones

Welcome to Latifa Naturals a Natural baby care brand born from a mother’s love, real-life experience, and a deep belief in the power of gentle natural skincare.

I’m Zahra, an Analytical Chemist, Natural Skincare Formulator and most importantly — a Mum.

Latifa Naturals is named after my Late beautiful daughter, Latifa, who had the softest skin and the biggest smile, even on her toughest days. When she went through Chemotherapy treatment and Bone Marrow transplant her skin became very sensitive, and I knew I had to make something safe, soothing, and natural — and nurses would often ask what I was using.

That love turned into a purpose.

But I didn’t walk this journey alone. My husband has been by my side through every late night, every tear, and every small win. From gently moisturizing Latifa’s skin to helping me bottle products and prepare orders, his presence has been a quiet pillar of strength — and his love is deeply woven into this brand.

Today, Latifa Naturals is my promise to other mums. Every product is made with thoughtfully selected ingredients — free from harsh chemicals, full of skin-loving nourishment, and tested with care.

From bath time to bedtime, our range is designed to comfort, protect, and celebrate your baby’s delicate skin.

Whether you’re a first-time mum or simply looking for better, safer options for your little one, I created Latifa Naturals for you — because every baby deserves gentle care, and every mum deserves peace of mind.

From my hands to your home — with love 💜

  • 💛 Giving Back with Latifa Naturals

    At Latifa Naturals, every product is made with intention, inspired by love, and rooted in compassion. Our giving back promise is an extension of that love — because we believe in caring not only for your baby’s skin, but also for little ones in need of comfort and hope.

  • 🌼 Our Promise

    We proudly donate 5% of every sale to the Friends of Latifa Foundation, a charitable initiative created in memory of Latifa . This foundation prepares and delivers care packages to Friends of Latifa undergoing cancer treatment — offering gentle essentials, comforting gifts, and during their most difficult days.

  • 🌿 How Your Purchase Helps

    Every time you shop with us, you’re not only choosing safe and natural baby care, but also helping bring light to a child facing a tough journey. Your support helps fund:

    • Thoughtfully curated care packages for children with cancer
    • Special seasonal drives for hospital visits
    • Personal touches like handwritten notes, toys, or soothing creams

  • 🤍 Why It Matters

    Latifa Naturals was created from a mother’s love — and through giving back, we honour Latifa’s legacy by spreading that love even further.

    Together, we’re not just nourishing skin. We’re nourishing souls.